US Economy

Sinclair Broadcast Group launches NEXTGEN-TV on Five Local Stations in Buffalo

Buffalo, NY

Many people do not know what the future of television is, but some would say that the future of television made an appearance in Buffalo, New York. NEXTGEN TV, which is a new digital broadcast technology that many consider cutting edge, was adopted by five leading local television stations in the City of Light recently. The stations include WUTV (FOX), WIVB-TV (CBS), WKBW (ABC), WUTV (FOX), WGRZ (NBC), and WNYO-TV (MyNet). These local Buffalo tv stations join stations in many cities across the nation that have already begun broadcasting with this new technology, and many more are slated to follow suit in the upcoming months.

About NEXTGEN TV

NEXTGEN TV uses a lot of the same principles as the internet does, as well as digital applications and other types of web services. It is capable of supporting many different features that are still in development at this point. It is also designed to allow viewers to have the best television experience possible. It gives them sharper images, brilliant colors, and deeper contrast than regular TV has been accustomed to. The evolution of this technology is going to create a whole new world for people who watch television on a regular basis. a revolutionary new digital broadcast technology. It is going to give them what is considered to be brilliant video, as well as the new Voice+ dialogue enhancement that is available. Overall, they are going to find that their experience has been enhanced greatly.

Sinclair and NEXTGEN

When viewers watch NEXTGEN TV, they are going to experience a whole new dimension of television. NEXTGEN TV will offer a sound that is comparable to the quality of sound patrons would only find at AMC Theatres. The sound technology is equipped to deliver every single voice very clearly and give viewers consistent volume across channels, which many people do not experience now with normal TV. There will be more enhancements in the future that all have to do with internet content. This way, when a person watches TV, viewers will experience not only television in the traditional sense but will have easy access to additional information that they would find online and in most cases. Viewers will be able to gain maximum value from not only the regular TV experience, but also live news, live events, and live sports all in real-time. With NEXTGEN-TV, it is also much easier to broadcast emergency alerts to people and give them the most information upfront.

Sinclair Broadcast Group Helps Create Growing trends

NEXTGEN TV is powered by ATSC 3.0. Many would say that this happens to be the most significant upgrade to broadcast technology that has ever taken place. The launch of this technology and the city of Buffalo is one of the first in the United States, although not the first. It represents a growing trend that is likely only going to get bigger and bigger in the next several years. It is the result of about 10 years of development of this new technology, as well as months of preparation and planning by local television stations. The planning process was spearheaded by BitPath, which is currently developing different broadcasting services that can be considered revolutionary as well. Bitpath led the process and coordinated efforts across all five television stations that adopted NEXTGEN TV.

What This Means to TV Viewers in Buffalo

The five participating stations in Buffalo have collaborated with one another to make sure that programming that is currently on their channels will remain available to any viewer, regardless of how their television service comes to them. Whether they get it from cable, a satellite company, or over the air, they will be able to enjoy the same programming they always have. People who have antennas only need to rescan their TV sets in order to make sure that they still have full service. 

If they need rescan instructions, they can obtain them at the following links: fcc.gov/rescan and http://mytvbuffalo.com/entertainment/wnyo-rescan-for-atsc-30-conversion

If you subscribe to TV using satellite or cable, you do not need to do anything at all.

About Sinclair Broadcast Group

Sinclair Broadcast Group, Inc. is one of the largest and most diversified television broadcasting companies in the country. Sinclair owns and operates, programs or provides sales services to more television stations than anyone and has affiliations with all the major networks. In addition, Sinclair is the leading local news provider in the country, as well as a producer of sports content. Sinclair owns a multicast network, four radio stations, and a cable network. Sinclair’s broadcast content is delivered via multiple platforms, including over-the-air, multi-channel video program distributors, and digital platforms. Sinclair, either directly or through its venture subsidiaries, makes equity investments in strategic companies. Sinclair Broadcast Group, Inc. was founded in 1986, went public in 1995, and is traded on the NASDAQ Global Select Market under the ticker symbol SBGI.

Throughout our history, Sinclair Broadcast Group has been at the forefront of industry-changing events and technological advances. Our vision and first-to-market mentality drive our ‘next generation’ thinking; stimulating conversations, innovating through our expertise, and advocating for the development of technology and evolving business models.

As a leading over-the-air broadcast television company, our primary business is to engage consumers on multiple platforms with relevant and compelling news, entertainment, and sports content, and to provide advertisers and business efficient means and value to connect with our mass audiences. We recognize the vital role broadcast television plays in branding and local content delivery, and therefore strive to constantly be at the forefront of leading-edge technology and structures to advance the industry

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